Create Multiple Products from a Sermon

You can take a powerful sermon, church pageant or any other film-worthy event from your church and create four different products which you can sell online and in your church bookstore to bring in revenue. Here’s what you’ll need:

• A computer, preferably a Mac;
• iTunes media software;
• A good video camera with microphone;
• ImTOO Video Converter standard video conversion software (available at imtoo.com);
• A Google Docs account, or Adobe Acrobat full version plus MS Word;
• A PayPal business account.

Film the Event
Use a good quality video camera with a microphone attachment to film the sermon or other event. This can be as easy and inexpensive as a Flip camera with a wireless lapel microphone, or a high quality digital camera with a microphone attachment. In any event, you want to make sure you pick up the audio as well as the video.

Convert the Video to a CD and MP3
These are the first two products you will create. Import your video into the ImTOO software and convert it to an MP3 file, which you can sell in your online store as a digital download. Then import the MP3 into iTunes and burn it to a CD. Put the CD in a clear plastic case and sell it at your church bookstore as well as in your online store. You can even make a label for the CD case using a picture taken from the original video.

Convert the Video to a DVD and MP4
Your original video should already be in MP4 format from your camera, but if not, convert it to MP4 in your ImTOO software. Good specs to use are video size 640 x 480, bitrate 1200kbps, max bitrate 2500kbps, audio bitrate 64kbps and sample rate 48000hz. This MP4 file can then be placed for sale as a download from your online store.

Next, download ImTOO DVD Creator or Nero Suite, and use this software to turn your MP4 file into DVD format, which you can burn onto DVDs to be offered for sale in your church bookstore and online store.

Use YouTube to Advertise your Videos
Consider putting one or more of your MP4 sermon files on YouTube with a link to your online store. This will help generate an appetite for more videos and bring in customers to your store, and ultimately to your church as well.

For more information on this and other topics, get your copy of “The iChurch Method Volume 1: How to Advance Your Ministry Online.” or The iChurch Method Volume 2: Changing the World When You Login or even sign up for the iChurch Method Online School.

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