Hootsuite Account hacked

Around 7:30pm CST on Sunday, Aug, 18, 2013, I got a text that said, hey your Twitter account is sending out crazy tweets, change your password. I didn’t think it was a big deal because I hadn’t tweeted from the account in a while but I do know that it’s not difficult to get your Twitter account hacked so I headed to my laptop to fix the issue. Prior to making it to the laptop I got two additional texts and a phone call which meant the issue wasn’t small and wasn’t just my personal account.

What transpired was an issue that seems to have came out of nowhere and just as quickly disappeared back from whence it came. My Hootsuite.com account, that manages my social media networks and two very large ministries that I work with (one with over 3 million social media fans and another with around 100 thousand social media fans) was hacked and sent out two spam email links. My first thought was damage control, so I immediately started deleting tweets from the ministry accounts and my business accounts, which in total was about 20 – 25 accounts.

I then started to research the issue by Googling “hootsuite account hacked” which gave me the following link: http://newthoughtmarketing.com/ntmblog/social-media/hootsuite-hacked-yesterday-july-28-2013/. Now this link highlights that issue that I dealt with in getting my hootsuite account hacked but it also highlighted the main point i’m trying to make with this blog post, there was no warning that my account would be hacked, and once the two links were sent, there was no further indication that my account was compromised. Furthermore, there hasn’t been a statement from Hootsuite regarding the hacks except the common directions to remove all social media networks, change your password on hootsuite and the social media networks and then reinstall the networks. This response is fine but outside of a person in a forum stating that the issue could be 3rd party addons giving hackers access to Hootsuite, there isn’t any information on how this attack occurs and how to prevent it in the future. It’s just a mystery with no rhyme or reason and that’s not a good situation to be in when dealing with multiple accounts for multiple organizations. I have reached out to @hootsuite and @hootsuite_help so hopefully I will hear something back in the near future.

http://www.ichurchmethod.com/hootsuite-account-hacked/?utm_source=rss&utm_medium=rss&utm_campaign=hootsuite-account-hacked

Is buying fans/followers/views Social Media Prostitution?

Over the last two years there have been quite a few companies that have sprung up that allow people and companies to purchase followers, fans, views, retweets, repines and a variety of other social media services. These services have been utilized by major celebrities, political figures as well as companies and brands. It wasn’t until recently did the services come to light and start to receive scrutiny from the social media networks as well as other social media experts, but it was only a matter of time before quick fix options became a business (social media services is now on its way to being a 100+ million dollar industry in just a few years).

Facebook continues to update and adjust it’s advertising services and allows you to bid on CPC campaigns to get more fans, which seems to be an elaborate approach to buying fans, is it not? Twitter’s advertising solution allows you to promote your account in user’s stream and thus get more Twitter followers and yes, this service costs, so isn’t just another way to buy fans? YouTube gives you the opportunity to setup video ads that appear before people watch YouTube videos which after they watch there’s a call to action which can include asking them to subscribe, this service costs and gives you YouTube views and subscribers, so isn’t that another way to buy them?

Personally, I have developed social media strategies to help companies build their following using content strategy methods, specific delivery times and two-way interaction but I do understand how social media services you purchase can be useful. I think it all comes down to this, when you purchase services, it’s for perception, to appear bigger than you are and get people to follow you based on that, but the relationships are unreal and non-existent. But when you build your following in a more organic manner, then you develop true relationships with them and create a longer lasting, mutually beneficial online social media relationship.

Which goes back to my title, if your goal is to just get fans in numbers, then take the prostitute route and just pay for it and get the immediate results. But if you want to develop a true interactive online social media following then you have to put in the time and work it takes to wine and dine them, advertise to them, promote posts and tweets and tell them you really care.

For more information about Social Media check out How to Get One Million Social Media Fans by Jason Caston.

http://www.ichurchmethod.com/is-buying-social-media-prostitution/?utm_source=rss&utm_medium=rss&utm_campaign=is-buying-social-media-prostitution

The iChurch Method TV – Ep 16 – Church Partnership Programs

Continuing The iChurch Method TV series, here’s the transcript from the video above.

The iChurch method will help you develop an online network of your own. I would say look at a network; look at something like Facebook. You see that you have a lot of people that are connecting on there. I would say if you want to have a partnership program, what if you had your own Facebook, your own network where ministries were connecting with you and also interacting with each other via this network. We create that for you so you can have this online network where ministries can interact and they can provide training and leadership for them in this partnership program. We would create that for them and lay it all out, and let them figure out if that was what they wanted to do and if that was the route they wanted to take online.

Participation would be basically the same way you would run an offline partnership network; what is the content you want to get out, what are the levels of membership, what is the goal and purpose of your partnership network, and what do you want to get to the members of your partnership network. Once that content is generated and that overall strategy is dictated, then we just take that offline strategy and just put it online.

For more information on this and other topics, get your copy of “The iChurch Method Volume 1: How to Advance Your Ministry Online.” or The iChurch Method Volume 2: Changing the World When You Login or even sign up for the iChurch Method Online School.

http://www.ichurchmethod.com/church-partnership-programs/?utm_source=rss&utm_medium=rss&utm_campaign=church-partnership-programs