Social Media in Ministry Presentation Package

http://ichurchmethod.com/social-media-in-ministry-presentation-package/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-in-ministry-presentation-package

Mobile Media is on the RISE

A major ministry I work with has been on tv for years and has millions of viewers. As we were coming up with our web strategy, we knew it was important to allow people to watch the television broadcasts on the ministry website. We figured since millions people were watching it on tv, there would thousands watching from our website. Well we were right and we were wrong.

We were right in that there are thousands of people watching the website broadcast, we were wrong in thinking that it would be from our “traditional” website. The largest viewers of our broadcasts online are from the mobile website. After we setup our traditional website, we started working on a mobile website just because that was something that we thought the people might want. We had no idea how much they wanted it, and how much they would use it. And the main thing they do on the mobile website is watch live services and archived tv broadcasts.

Now I am not saying to build your entire mobile website around multimedia (people still want location, service times, contact information), but do keep in mind that with 4G internet speeds and millions of smart phones out there, multimedia is being consumed at a high rate, so provide the people with what they want and they will support the ministry.

For more information on how to best implement solutions like this preorder The iChurch Method 2: Changing the World When You Login.

http://ichurchmethod.com/mobile-media-is-on-the-rise/?utm_source=rss&utm_medium=rss&utm_campaign=mobile-media-is-on-the-rise

Mobile Giving is on the RISE

I was at a meeting this week with a ministry I work with and we were talking about the online progress of the websites. While we were discussing this a very interesting fact was revealed, I informed them that their first ever mobile online donation came in February 2012, since then, they have received tens of thousands of dollars via their mobile website. This of course made them very happy but also confirmed how important mobile was to their online strategy.

Now let’s think about this for a second, prior to January 2012 there was no mobile website. Likewise, prior to February 2012, they had never received a mobile online donation, thus this was a new revenue stream for the ministry. Stats did confirm that 30% of people that were giving via the website did migrate to the mobile website giving but 70% were an entirely new group of people. Based on this information, I genuinely believe that people were waiting for a mobile way to give from the church because that is convenient for them. They wanted to access and support the ministry via their mobile device, so when the ministry provided that, they in turned gave.

Now, let’s look at how to take this further, the church that we are talking about has a mobile website but they do not have a mobile app or SMS giving options. This is where they can improve upon their current mobile offerings and provide more ways for people to support the ministry. Does your ministry provide mobile donations?

For more information on how to best implement solutions like this preorder The iChurch Method 2: Changing the World When You Login.

http://ichurchmethod.com/mobile-giving-is-on-the-rise/?utm_source=rss&utm_medium=rss&utm_campaign=mobile-giving-is-on-the-rise